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To make this even simpler for you, our designers created a free download of 30 professional icons and covers:ĭownload your free pack of 30 customizable Instagram Story Highlights Icons now. Instagram Story Highlights covers could simply be customized to reflect your brand and business needs with Canva, a desktop, and mobile graphic design tool.

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How to create your own Instagram Story Highlight icons Having aesthetically-pleasing and relevant Instagram Story Highlight icons and covers will help set your brand apart from your competition-and positively impact your audience’s experience with your business. While other businesses may have Instagram Story Highlights if they do not have clear categories with associated icons they aren’t making it simple for the audience to navigate their content. How do you want potential customers to see your brand-disorganized and cluttered, or sleek and thoughtful? Establish a solid brandīy including covers or icons to your Instagram Story Highlights, you show your audience that your business is dedicated to creating their experience as elevated as possible.Ĭlear and compelling covers and icons are an effective way to provide visitors to your profile a quick take a look at what they could expect from your brand. Whether you are attempting to increase sales by linking to a product page or rising your email list, Highlights permit you to host these valuable links for as long as your business needs.

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Giving one use-case example, AdWeek explains, “Marketers could link to lead-generation types from their respective email marketing software and boom, your email list is going off the roof.”

This lets you direct your audience to external pages. Since you could share unlimited links in your Stories with the “swipe up” function, Highlights allows you to drive more traffic to your site. Which means content like a question and answer session you do with your followers could live permanently on your profile as an FAQ, so you are not wasting time constantly explaining the same things over and over again.

Instagram Story Highlights lets your brand showcase your greatest Stories and post them permanently on your Instagram profile.Īs explained in our post 14 interesting new things to try on social media in 2018, “This function is super valuable for brands because, not like self-destructing Story content, Stories Highlights could be saved, reposted, and measured for long-term performance.” Why brands should use Instagram Story Highlights Increase the longevity of your content You have probably seen those visually-appealing icons popping up on the profiles of your favorite Instagram users-and for good reason.īrands and influencers like Alexandra Grant of Monika Hibbs, To Vogue or Bust, and home and garden website Jungalow use covers for their Instagram Story Highlights to showcase their brand and bring added value to their viewers.Īs you could see, utilizing covers with appropriate icons make these profiles simpler to navigate-and their content simpler to seek out and engage with.

One effective method has been with the use of “covers” or “icons.” Since then, brands have discovered many creative methods to share the best of their stories. Instagram launched Stories Highlights in December 2017 to allow customers like you “hold on to your favorite moments from Instagram Stories and share them in ways that assist you to express yourself.” What are Instagram Story Highlight icons?

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